CONCEPT DESIGN
Explore a curated selection of concept design projects across VFX, immersive media, experiential activations, TV formats, and speculative illustration. Each section showcases storytelling through visual development — from early ideation to production-ready artwork.
VFX CONCEPT ART
CASPER, TAKE OFF – Music video
This project features a collection of VFX concept art illustrations created for the music video Casper by Takeoff of The Migos, visually supporting the post-production and design direction of the video’s sci-fi narrative.
Set in deep space and aligned with the cosmic theme of Takeoff’s Last Rocket album, the video opens with a futuristic launch sequence — a rocket blasting off through meteor fields, establishing the year as 2092. My concept art helped shape the video’s visual atmosphere, with illustrations guiding the look and feel of key VFX environments, space scenes, and planetary landings.
Takeoff is depicted as an astronaut surrounded by beautiful women, piloting a gravity-defying white Rolls-Royce, drifting through the void until he arrives on a stylised alien world. There, surrounded by surreal landscapes and celestial elements, he encounters a futuristic paradise. The concept art was used to envision spatial layouts, cosmic elements, and narrative beats — ensuring consistency between the director’s vision, production design, and the final VFX execution.
These illustrations served as both creative inspiration and technical reference throughout the video’s development.
EXPERIENTIAL VISUALS
This portfolio section showcases immersive visual concepts developed for high-profile brand environments — with a particular focus on narrative-driven experiential spaces.
One featured project includes concept development for Prime Video’s activation at TwitchCon Amsterdam, where the design centered on promoting the hit series “The Boys.” I created detailed illustrations and spatial visualizations for both the main exhibition stand and the internal experiential rooms, where fans could interact with staged environments reflecting key moments from the show. These spaces were designed to enhance visitor engagement, encourage photo opportunities, and bring the world of the series to life in a tangible, cinematic way.
In addition, you’ll find concept illustrations produced for Amazon PR and recruitment campaigns. These visuals supported employer branding initiatives — designed to attract and empower external collaborators, staff, and prospective employees by visually representing Amazon’s internal culture, values, and workplace narratives.
Each project combines storytelling with environmental awareness, helping global brands communicate through physical space, atmosphere, and design-led experience.
IMMERSIVE FILM STORYBOARDING
This storyboard sequence captures the visual development of a large-scale immersive 3D film, designed for a 25-metre panoramic projection screen with integrated floor-mapping technology — transforming the environment into a fully enveloping narrative space.
The project involved planning and illustrating key cinematic moments for both the intro and outro sections of the film, guiding how the content would unfold across curved widescreen and ground-level projections. By leveraging both vertical and horizontal surfaces, the experience achieved a heightened sense of immersion and visual spectacle.
Developed in collaboration with a team working in a real-time 3D engine, the visuals were carefully crafted to align with technical parameters while conveying the emotional arc of the presentation. My role was to storyboard and choreograph transitions, focal points, and timing — ensuring that movement, spatial depth, and narrative clarity were maintained across the entire projection field.
These immersive visuals were essential in unifying storytelling, audience orientation, and architectural flow — bringing cinematic structure into an experiential environment.
TV PROGRAMME PITCH
Concept Boards & Environment Design
This storyboard and concept design sequence was created to support a TV programme pitch for an unscripted reality show format set in dynamic, natural environments. The visual boards helped producers convey how the show could be executed across multiple remote or extreme locations — emphasizing atmosphere, set logistics, and visual narrative.
The central concept involves a contestant confined within a transparent glass pod, strategically placed in a hostile or rugged environment. The pod is surrounded by caged perimeters and reinforced with industrial components such as aircraft doors — creating a visually striking and psychologically intense setting. The compound is outfitted with surveillance cameras to reinforce the show’s observational theme and heighten audience tension.
Each visual communicates core production elements — including spatial layout, camera placement, prop integration, and environmental storytelling — offering producers and commissioners a clear sense of tone, scale, and feasibility. These design-driven visuals played a key role in framing the show’s unique angle and helping stakeholders imagine its on-screen impact.
CONCEPT ART
This portfolio section showcases a series of concept art illustrations exploring the fusion of organic anatomy and futuristic industrial design. The project reimagines elements of human and equine anatomy as integrated components within a sci-fi inspired vehicle or biomechanical structure.
The work focuses on blending muscular and skeletal forms with hard-surface, futuristic detailing — creating a hybrid visual language that suggests speed, power, and engineered evolution. These designs draw influence from both classical anatomical studies and contemporary sci-fi aesthetics, resulting in visually striking, speculative forms that could exist within advanced game environments, cinematic universes, or immersive world-building projects.
Each illustration is designed to function as both a creative exploration and a practical blueprint — balancing imaginative design with structural logic. Form, materiality, and silhouette were all considered to suggest plausible movement, mechanical function, and narrative potential.
For concept design quote – Please indicate on the FORM the details of your briefing:
- workplace: on site or remote work
- number of frames : duration of the content
- execution style/finishing : ex: black & white sketch, colour boards, photo realistic, illustration
- brief description : ex: film,TV commercial, TV programme pitch, music video, VFX development, character design, illustration, animation
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